After radium was discovered in 1898 it was greeted with great enthusiasm by the medical world and radium therapy was introduced into hospitals at the turn of the twentieth century. Like other medical advancements at the time there was hardly any understanding of the dangers that could be caused by this new treatment.
Initial reports indicated that the effects of radium were miraculous and soon it was being prescribed for a variety of conditions including impotence, ulcers, arthritis, high blood pressure and cancer.
Newspapers compared its magic to the golden healthful rays of the sun and its use quickly spread to consumer products to such an extent that it has been estimated that between 1914-1945 200,000 objects containing (or said to contain) radium were produced.
The variation in these products is immense and you can find all sorts of products proclaiming their radium content or just using the world radium as a way of emphasising the quality of the product as actual radium was very expensive.
Products I have found include radioactive digestive mixtures, radium based contraceptive jelly, special radium wool to keep babies warm, lotions, potions, tablets, injections, suppositories, pads, belts and atomic sodas.
Anyone for condoms with the "strength of Iron, the energy of radium" ?
One area that continues to fascinate me is its use in Cosmetics and Toiletries and one brand that really represents this use is Tho-Radia, a French company that was started in 1933 and disappears in 1962-3.
Tho Radia was launched in March 1933 in Paris to great acclaim and was patented by Dr Alexis Moussali and Dr Alfred Curie.
Dr Curie’s association seems to be due to his famous namesakes, Marie & Pierre Curie, although they were not related. This was a common marketing practice at the time which served to strengthen the scientific claims of the product which was being sold as “Méthod Scientific de Beauté”
Tho-Radia proudly claims its radium content and, in 1935, produces an associated booklet “Dictionnaire Medical et Pratique des Soins de Beaute” which provides a list of common beauty and health issues along with details of the benefits of using the product. This beautiful book also contains a wealth of illustrations and advertisements for the products as well as prices.
According to their marketing the use of Tho-Radia:
"Stimulates cellular vitality, activates circulation, firms skin, eliminates fats, stops enlarged pores forming, stops and cures boils, pimples, redness, pigmentation, protects from the elements, stops ageing and gets rid of wrinkles, conserves the freshness and brightens of the complexion. "
The line initially consists of products such as powder, creams, soap and toothpaste but soon expands to include rouge, lipsticks and perfumes.
Poudre Tho-Radia original formulation contained thorium, radium and titanium and was marketed for the prevention of, amongst other things, sunburn, herpes and as a deodorant. It also promised to help you recover your youthful bloom and came in eight colours (Moorish, Ochre, Tan Pink, Rachel 1 or 2, Natural or White).
There are lots of other brands that I have found reference to via adverts but, especially the British ones, they are proving to be elusive to find in the actual flesh. However Tho-Radia products come to market on a fairly regular basis and I have tried to buy them where I can but they are remarkably expensive.
I don't like to beg but I wanted to end this on a plea. If any of you ever see any adverts with products containing Radium please let me know. I am looking for products in the UK and the US from around 1909 - 1960.